Event listings websites form an important part of any event online marketing strategy. Free listing services for example Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters access to an enormous local and global audience well over 78 million event-goers monthly. Achievable type of reach, it is important that promoters take advantage of this free promotion method.
The professionals are obvious – totally free, promoters have access to many new channels for marketing event information, ticket links and artist lineups. This may drive awareness, attendance and, critically, ticket sales. By piggy-backing for the availability of many of the world’s top event sites, event organisers can overcome relative obscurity particularly with fresh events. You will find, however, some downsides. Adding listings to these sites is time consuming, taking up hours as well as days based on the quantity of events and the way many sites are used. Additionally, sometimes editorial restrictions on the individual listing sites allow it to be tough to categorise events properly and premium content can steal away reader attention.
Site in order to listing sites as effectively as is possible, promoters should look into the following:
Ensuring that your events are properly categorised:
Always tag your events with a lot of specific keywords. Don’t just use terms like ‘music’ or ‘gig,’ try and delve into minor genres and employ artist names, venue names and locations to assist searchers too.
When there’s no field for tags when submitting your event, include it in an email towards the listing site editor, or add tags towards the event description. There’s no point in listing your event on listings sites if it’s impossible to find it!
Making your event be noticeable:
Only use a picture and make certain it matches the editorial criteria in the listing site (some sites require large images, some small, and some a certain size ratio). Listings with photos less difficult very likely to attract reader attention
Always will include a ticket link. If a person is browsing a listings site and finds your event, you wish to make it relatively easy so they can attend.
Use lists or summary sentences when describing the wedding or the lineup. Big blocks of text are hard to read and off-putting for readers about the listings sites.
Time efficiency:
Look for online marketing software for event owners that allows promoters to automatically post event listings to 40+ sites simultaneously, meaning you should only list your event details once and also the rest are posted automatically. This is actually the most reliable and efficient strategy to list events online
Offer internships. Many the younger generation would like to try breaking into the events and entertainment space and so are prepared to work for very low stipends to include event attempt to their resume. Get interns to help with event listings along with return offer them the opportunity have a go at other areas of your event work
Choose the most relevant listings sites and ignore the others. Even if this entails you’ll lose out on a few of the web audience of event-goers, then you save time by picking the very best Four to five sites tightly related to your events.
Never underestimate value of free listings sites – there is not any better way, totally free, to reach a sizable audience of online readers trying to find events – what person you wish to reach! Try adding your event to free listings sites and see which of them perform best to your events.
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