Technology is influencing our method of acting, it influences our knowhow and marketers must conform to it. From the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable way of seeing things. Having one of these at heart, will enable us to evolve more careful.
This reference to the most recent technological development is influencing publishers to evolve or die. One those trends may be the increased usage of “fringe” social hubs. Brands with a broader presence will certainly be type of less skeptical when publishing content via social hubs that have been considered previously “fringe.” As time goes by we have been also noticing many interesting strategies to interactive content, some of those is by 360 views photo being a virtual 360 view. Another trend may be the using animated GIFs dominating newsfeeds and timelines. Both of these will keep its growth for the following years.
Depending on technology again, algorithms have become to get content. We are now listening the creation of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing a proper mix of SEO, SMM, UX and analytics will help you reap rich rewards if you value their importance equally and treat them as one instead of individual components
Paid Social. We remarked that back in 2015 there was clearly a huge growth on promoted posts. By way of example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach of course will continue to dwindle as social networking sites aggressively push for marketing on the platforms. It’s time for it to catch up on the paid social approach as this is just getting bigger
New publishing options in social networking. Instant articles by Facebook is now able to help publishers give their content more visibility when compared with content on their own native publishing platforms.
Real-time aggregated content articles are for the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands having a broader presence will unquestionably be kind of less skeptical when publishing content via social hubs which are considered in the past “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are devoted to Snapchat and Instagram and definately will only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. Based on a survey by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing is a a part of every content online marketing strategy in 2016.
Visual content like infographics will continue enabling marketers to deliver personalized content. Global internet speed grew by 17% in one year. Slow web connection isn’t a problem anymore, therefore delivering cool graphic-oriented content should be paramount to try for the next years.
Mobile marketing will rise even higher. You will see more mobile access to new audiences as time passes. It has remained the same as years overlook however it will just get higher and in the next years.
Virtual Reality and Augmented Reality. Facebook’s main technique for the next years is augmented reality. Creating virtual reality based content allows marketers to discover a fresh frontier of content assimilation. This will give a push for large brands. Facebook’s new 360 video choices opening a whole new realm of web content writing possibilities.
Knowledge graph. Using the introduction of Google’s Knowledge Graph feature. Brands have begun focusing on ranking for long-tail keywords. This is one of the main key drivers that may define SEO in 2016.
Finally, choose this year enough time to establish real bonds between customers plus your brand. Do internal marketing at your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is caused by internal resistance. To offer a persuasive brand to customers means marketers should effectively engage and cut across a business. This can be neither easy nor welcome, nonetheless it appears many agree. Improving the product offering is the #1 way marketers feel customer intimacy can be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is where they can most effectively build intimacy. In addition they indicated that nearly all their potential customers associate their brands with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your market could be more important than ever this season – how these content articles is delivered, though, is essential. App development and content on an instant society. The 5 most favored messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers are starting to take notice. Facebook has now integrated branded campaigns into Facebook Messenger and offers to do really this come Spring 2016. WhatsApp is opening up their platform for business accounts. Snapchat has introduced Snapchat Discover and the selection for any advertiser or individual to create their unique geo filter with Snapchat on Demand. Messaging is definitely huge in the digital world. Expect digital marketers to make it even bigger.
A trend towards a longer sales funnel where digital marketers offer an increasingly advanced level worthwhile upfront, before moving towards asking for a real world address or entering into a sales sequence. This can usually have are content marketing – via websites, YouTube videos, and webinars, in addition to over the growing rapidly live video space using platforms such as Periscope and Facebook Live. The most successful digital marketers is going to be those who are capable of generate a high level of trust before asking prospects and customers to the sale. That is additional work for marketers since they must strategically craft a great deal of free content, but the rewards comes into play are a less arduous sale once they do obtain it, simply because have established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But info is now more dynamic, accessible, and broadly understood. This can open new opportunities for messaging optimization – but, more to the point, this entry to data will challenge marketers to become nimbler and responsive.
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