What’s promising was that around 40% with the exhibitors had a trade exhibition video running. It was inspiring a large number of exhibitors understood the potency of video to quickly convey how their products work. Made us feel warm and fuzzy inside.
Unhealthy news was that most in the videos were absolutely appalling.
Why so appalling you ask? Some were bad simply because they had no idea with the energy production values in giving the proper impression with their target audience. Others did not have any strategy whatsoever.
You need a trade exhibition video strategy
Most companies believe that playing their marketing video with a display is there exists with it.
The primary purpose of a marketing video is always to sell a service or product. It talks about your point of differentiation, the way your product works, the actual way it may be used and it all fits in place with believable testimonials. It tells your business story in around 5-8 minutes.
This is perfectly well suited for showing your video inside a peaceful and comfortable area – such as an office or boardroom. Where there are usually comfy seats and even surround sound for your ultimate viewing experience.
In comparison, the trade exhibition video features a difficult life. There are just seconds to post the interest of weary passers-by. It has to make itself heard contrary to the din from the booming PA system. Possesses to become interesting enough to hold people’s attention for over a matter of seconds, to ensure messages get understood.
You can not expect the traditional marketing video so that you can shine under these tough conditions.
Exactly what can you do to generate your display video survive life from the tough streets with the trade event?
Express it with titles
Expos are noisy places. Usually do not expect that people will be able to hear or concentrate on what your narrator has to say.
Replace the voiceover with clear titles that explain what is happening. Individuals will be jamming at different times from the video, so make sure you have titles up at all times. Only communicate six clear messages or less.
Allow it to be upbeat
You merely have three seconds or less to post attention. Use exciting visuals, upbeat music and appealing titles. Do not have the same shot running for over 5 seconds.
Choose music wisely. One video we saw featured loud rock music. Not only made it happen sound truly awful, nevertheless the video content was mainly consisting of happy snaps of staff waiting their equipment. In the event it wasn’t bad enough, staff in the stand were too busy singing along to greet customers. This provider might have done better by not showing their video.
That literally brings me to my next point, blurry home cameras and shoddy still pictures make you look cheap. Avoid rendering it yourself, unless you can help it become appear to be you didn’t. Viewers will probably be playing an impression products kind of company you are and just what to expect when you are conducting business with you by watching your video. An undesirable quality video will turn people away.
Ensure that is stays short
Would certainly be kidding yourself if you believe a thief will pay seven minutes watching your video – all while taking a stand.
Keep your video into a duration of four minutes or fewer. Make small area around your television screen inviting.
At Austech, a couple of exhibitors had arranged little alcoves to view their video. Comfy chairs were put down, and also a coffee table with mints.
Do what you are able to provide attendees the opportunity make your video. As an example, hiding your television screen behind the office and continually browsing front than it cuts down on ability of one’s video to draw in passers-by.
Trade exhibition videos are specialised promotional tools that really must be adapted to their unique environment.
This requires re-editing your marketing video. And prior to deciding to cry, ‘that sounds expensive’. Just remember that it calls for is really a re-cut of the footage. As a trade exhibition video is shorter as well as no voiceover, the charge could be as low as 30-40% of the price of your original marketing presentation.
Trade event success is about getting noticed and letting people discover how you’ll be able to solve their problem.
Be sure that your video builds brand recognition, communicates what you do, will give you credibility and gets people wanting to talk to you. Otherwise, you’re just costing you marketing dollars.
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