The Benefits of Responsive Web Design

Globally, using cell phones, smartphones, iPads and tablets for surfing the world wide web is increasing within an alarming rate for the convenience, cost-efficiency, ease and comfort. Using mobile devices is closing a digital divide relating to the rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to formulate websites that are mobile-friendly to be able to reach these mobile users. Another way of this is to create designs which can be understanding of different devices and screen sizes.

What then is responsive web page design?

Responsive web design (RWD) is often a technique found in web design to allow for webpages answer the screen size, orientation and platform from the device an individual is viewing with.

Responsive design will be the simple the first thing which includes changed the browsing behavior of browsers recently. Such websites are equipped for changing from device to device. For instance, if the user switches from the mobile phone with a tablet device, the web site automatically adapts and dynamically fits the size of the screen.

Without delving much into the technicalities associated with designing such websites, the following are the business great things about responsive design.

User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. They have foreground images that scale with the layout to reveal and conceal areas of images on the website. This fluidity makes it user-friendly, accessible and delightful when compared with conventional websites. Users are able to surf your site regardless of the environment they are, hence helping the reach of the business website.

Consolidate business marketing efforts: Google has recommended responsive design the best practice so firms that will not have options are missing out. Being the most in-demand global google search, Google explained that responsive websites are really easy to crawl and perform favourably in search results.

Based on Moz, a well-respected search company inside their 2015 Search engine results positioning Factors, 150 marketing professionals dedicated to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.

With all this knowledge, we can easily safely say for certain that developing a responsive website will help augment marketing efforts of organizations to attain their business objectives.

Economical: Using desktop or laptops is often more costly and/or inconvenient than using mobile phones. Cellular phones offer easy and quick entry to info on the move. Responsive websites are therefore cost effective for users who spend practically no period in an office space.

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